February 2021: Release Note

Our February release is now live, with features that include improved tech install data, new connectors to Pardot and DSPs, and much more!

Improved Technology Install Data

We are pleased to announce that we have improved our technology install data in D&B Lattice. This upgrade is complementary and available now for all D&B Lattice users, with three primary benefits:

1. D-U-N-S® Coverage

7x increase in the number of D-U-N-S® Numbers mapped to a technology

2. Data Quality

• On average, customers will see 40% of a company’s true technology install base – e.g. if a company is using 100 technologies, our tech install data would previously identify 30 technologies, now we would expect to identify 42 unique technologies (+40%)
• 5% improvement in the accuracy of technologies mapped to a business across medium and large businesses

3. Number of Technologies

More technologies tracked at the category and subcategory levels, which allows users to segment with as much granularity as they need with:

• Double the amount of technology categories
• 8x more technology subcategories

For more information on our improved technology install data, check out the support portal and contact your Customer Success Manager to get access.

DSP Activation Connectors for Programmatic Advertising

Are you running programmatic ads through a DSP and looking to leverage a single source of omnichannel truth? We are looking for early beta testers who are currently using Google Display & Video 360, The Trade Desk, Yahoo (Verizon Media) or Xandr (AppNexus). Beta testers will receive complimentary early access to our DSP connectors, which will allow them to activate their audiences from D&B Lattice to one of the aforementioned DSPs. Having a native activation connector means your audiences will be maintained and updated in real-time as accounts shift in and out of the targeting criteria specified in D&B Lattice.

For more information on becoming an early beta tester for the DSP activation connectors, check out the support portal and contact your Customer Success Manager.

Pardot Import Connector for Lead and Marketing Activity Data

Users who leverage Pardot for marketing automation can now seamlessly import their lead and email marketing activity data into D&B Lattice. This allows users to leverage these attributes alongside all other imported data to create a holistic customer master of all accounts through identity resolution and create target segments based on engagement with marketing automation campaigns.

For more information on the Pardot import connector, refer to the support portal on Importing Marketing Activity Data and contact your Customer Success Manager.

Intent Alerts for SDR Teams

D&B Buyer Intent data identifies the companies that are engaging with offsite content related to your solutions and are ready to purchase now. Surfacing those insights to SDR teams for easy ingestion is critical to ensure fast follow-up in getting your foot in the door first.

Users can now set up automatic alerts and assign tasks to their SDR teams natively in Outreach when accounts or contacts display certain criteria such as spiking intent or visiting a website. Alerts and tasks are shown at the account or contact level and are only displayed to the SDR that is mapped to that specific account or contact.

This feature is available for beta testers who are using the Outreach activation connector. Contact your Customer Success Manager for more information.

Notifications for Data Import Jobs

The time it takes to run a data import job in D&B Lattice is dependent on a variety of factors and in some situations, it may take longer than anticipated to complete. Users will now see a notification in the Data Processing & Analysis tab when jobs are running longer than normal.

When attempting to run additional data import jobs after exceeding their daily limit, users will now see a new message informing them that their job will automatically be scheduled for the subsequent day.

Minor Enhancements

The following enhancements have also been released in D&B Lattice this month. For more information on receiving access to the items that are available for beta testing, contact your Customer Success Manager.

• Limits on the number of contacts per account that are sent to Eloqua can now be specified
• Marketo campaign launches can now be searched by their program name
• All contact attributes are leveraged in audience activation to optimize match rates in destination platforms
• Key attributes for contact matching are now denoted in the template page
• Custom filters can be created to filter time-series data (available for beta testing)
• Blank attributes can be filled with null entries to prevent inaccurate data from being surfaced (available for beta testing)

Looking for our last Release Note? You can find it here!