D&B Technology Install Data

We are pleased to announce that we have improved our technology install data for all users. In addition to improving the quality of our tech install data, we have also increased the standard number of Technology Installation attributes to 50 for all tenants.

Users will benefit from the improved tech install data by seeing better D-U-N-S^® coverage, quality, and the number of technologies tracked in the CDP. Here are the details:

1. D-U-N-S^® Coverage

Our improved tech install data has a 8.3x increase in D-U-N-S^® Numbers mapped to a technology

2. Data Quality

• On average you will see 50% more of a company’s true install base (e.g. if a company is using 100 different technologies, we would previously identify 30 technologies in use, now we will be able to identify 49 different technologies, a 50% lift)
• We expect you to also see a 5-percentage point increase in data accuracy across medium and large businesses

3. Number of Technologies

Our improved tech install data tracks a broader range of product categories and subcategories, letting you get as granular as needed for account segmentation:

• Double the amount of technology categories
• 4.3x more technology subcategories