Improved Tech Install Data

We are pleased to announce that we have improved our technology install data in D&B Lattice for all users. In addition to improving the quality of our tech install data, we have also increased the standard number of D&B Technology attributes to 50 for all tenets.

Users will benefit from the improved tech install data by seeing better D-U-N-S^® coverage, quality, and the number of technologies tracked in D&B Lattice. Here are the details:

1. D-U-N-S^® Coverage

Our improved tech install data has a 7x increase in D-U-N-S^® Numbers mapped to a technology

2. Data Quality

• On average you will see 40% more of a company’s true install base (e.g. if a company is using 100 different technologies, we would previously identify 30 technologies in use, now we will be able to identify 42 different technologies, a +40% lift)
• We expect you to see a 5-percentage point increase in data accuracy across medium and large businesses

3. Number of Technologies

Our improved tech install data tracks a broader range of product categories and subcategories, letting you as granular as needed for account segmentation:

• Double the amount of technology categories
• 7x more technology subcategories
• Similar number of technology vendors
• Higher number of D-U-N-S^® with a technology product