Launching Campaigns to The Trade Desk (Beta)

This article provides a step by step walkthrough of using D&B Lattice to deliver your accounts to an audience on The Trade Desk (TTD).

Note: The Trade Desk activation connector is available for beta testers. Please contact your Customer Success Manager for more information!

Step 1: Create a connection to The Trade Desk

In D&B Lattice connection page, select The Trade Desk and click “Create”.

Provide the following input values:

• Name: A connector name that will help you to identify the The Trade Desk connector
• Advertiser ID: Your unique identifier in The Trade Desk platform
• Encryption Key: Your unique identifier in The Trade Desk platform

Step 2: Launching campaigns to The Trade Desk

From the campaign dashboard, Click the launch button on the The Trade Desk connection.

In the launch settings, you will able to:

• Limit the audiences to users who perform a specific job function or at a specific level. This ensures that you are not targeting everyone who works for the company. 
• Select the audience in The Trade Desk – You will be able to select from the previously used audiences or create a new audience in The Trade Desk.

The Trade Desk activation connector is available for beta testers. Please contact your Customer Success Manager for more information!