Overview of Campaign Activation in DSPs & DMPs

If you are running programmatic display advertisement campaigns, our DSP connectors can help you to reach right people from your target accounts in a self-serve and fully automated fashion. 

The self-serve DSP connectors are your way to do away with manual processes you may be running today like sharing the target company lists between marketing/services teams, waiting for emails to know when you audiences are created,  email troubleshooting when your audience segments are not showing up in DSP etc.

You can use any of the 5 DSP connectors - Google DV 360, MediaMath, The Trade Desk, Xandr (previously known as Xandr) and Yahoo (Previously known as VerizonMedia) to create target audiences using the D&B RevUp CDP platform yourself.

Learn more about how the DSP connectors identify target audiences from your accounts list, pricing and timelines here.

Here are the detailed steps to activate your campaigns to the DSP of your choice:

1. Creating a connection - Each DSP / DMP will require specific parameters to establish a connection. 
2. Create a segment in D&B Lattice – A segment uses the data in your CDP to identify Accounts that you would like to target in your display campaigns.  
3. Create a Campaign – A Campaign enables you to deliver the target accounts in your segment to one or more channels (e.g. DSP/DMP).  
4. Launch the campaign to the connection. This action allow you to control the audience created on the DSP/DMP.