RevUp campaign and channel performance reporting

D&B RevUp partners with MSIGHTS (https://www.msights.com/) to render the RevUp campaign and channel performance dashboard. RevUp together with Msights has built the data integration pipeline that pulls the ad campaign performance data paired with the audiences that are activated from RevUp. With this you will be able to view the performance metrics (total impressions, clicks, budget etc.) on the audiences that are activated from RevUp and used in ad campaigns in social and programmatic channels.

Getting performance metrics for the audiences activated through RevUp is easier and quicker as it does not mandate you to install D&B Visitor Intelligence pixel or setting each ad campaign with UTM parameters. You will simply have to add the Msights user profile to Ad platform seat (by giving necessary permissions) and RevUp will automatically pull all the performance metrics to render on your dashboard.

Note: D&B Visitor Intelligence pixel is still required if you want to know who the website visitors are. If you do not have D&B VI pixel installed on your website, the RevUp campaign report will only show how many impressions, clicks have happened, what has been the CTR, Spend etc., but will not be able to show which accounts did the website visits, clicks came from.

RevUp campaign performance report

RevUp channel performance report

View By Launch

In this reporting view you can get the detailed By Channel By Campaign report. For example if you want to know how your prospecting campaign in LinkedIn channel is doing - you can use this View By Launch report.

View by Channel

In this reporting view you can get aggregated at Channel level report. For example if you want to know how many accounts or contacts in total have been activated to a Channel, you can use the View By Channel report.

Currently RevUp supports following channels for activation and audience performance reporting:

Social Ads: Facebook, LinkedIn

Paid Search: Google Ads

Programmatic Ads: Google DV 360, The Trade Desk, Xandr, MediaMath, Yahoo